We do recalls in this country the same way we do legal notices. We put out a legal notice where we hope people will see it. Hopefully the press picks it up and it makes the news where we have a better chance of seeing it. Often companies make announcements to the press and release press releases.
With the recent pet food problem, there were so many 'updates' that the press stopped making national news of the updates. It became incumbent on the individual to check the FDA web site for new listings. Please note that the last update was May 31, after Holmes' death. Also, please note that you can sign up for both a RSS feed and an email list of recalls for pet food. I urge you to do so if you have a pet.
We didn't find out about Holmes' food being tainted until we went to the store and found it removed from the shelves. That is not the best way to find out that the food was recalled three days before. We do not have a system to handle recalls. We have a legal method of handling the problem, just like other legal notices. The emphasis is on putting the information into the public availability. The emphasis is not on communicating.
Let us now look at some of the systems that are in place that could help. Buy any piece of merchandise anywhere and pay for it with a credit card. That transaction is recorded by more than one institution. There is an entire IT industry call Data Mining where Marketing Organizations analyze your purchasing preferences. It is not an accident if you buy at Amazon that they know what you like to buy, what your tastes are, that they can suggest things to you.
They already have everything from your address to your phone number to your underwear sizes. If they had your e mail, they could send you an e mail. They already call me for political donations from every political party on Earth. How about to save a living being? Could be a child, might be a cat.
In these situations, time is of the essence. In law and real estate, that's code for don't waste any time, because time is at a premium. I'm trying to be constructive here. Any thoughts? Anyone want to take this and make it happen? Any discussion?